HoReCa Intelligence

Grow faster in the HoReCa market

Roamler helps FMCG brands understand the HoReCa market, identify their highest-potential outlets and focus commercial teams where they drive the greatest return.

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The HoReCa market is constantly changing

Your field teams spend hours on the road every week. But how do you know they're visiting the right outlets? Restaurants open and close, menus change, new concepts emerge, and not every location is equally relevant to your brand.

20–30%
Outlets open or close every year

How do you make sure your reps aren't driving to closed outlets? A list that isn't regularly updated is a waste of time for your teams.

50%
Selling time lost to prospecting

Up to half of a rep's week goes to finding and driving to outlets that were never worth the visit.

60%
Of the right outlets aren't in your CRM

On average, HoReCa teams cover only 40% of the viable outlet universe. The rest is white space no one is selling into yet.

What if you could see the market with Roamler's eyes?

Drag the slider to see what your field teams are missing without Roamler data.

Closed — in CRM ? Wrong address ! Data 18 months old ? ? ? ?
High potential — never visited + New opening detected Closed last month Lookalike of your top 10 ! Last visited 8 months ago +
Without Roamler
With Roamler
Drag to compare
High potential / lookalike
New opening
Needs a revisit
Closed

See your HoReCa market, outlet by outlet

Explore Reports Lists Insights
3.2M outlets
Search London…
All Bar Restaurant Café
Zebra Bar
14 Shoreditch High St
Bar
The Anchor
3 Borough Market
Pub
Casa Italia
28 Old Street, EC1
Restaurant
Brew Lab
5 Bermondsey St
Café
Zebra Bar Bar
14 Shoreditch High St, London E1 6JE
+44 20 7123 4567
info@zebrabar.co.uk
Sales Rep
Jack Benett
84%
18Bar
25Restaurant
14Café
9:41
JB
Good morning, Jack
Mon 30 June · London
8
Visits
64%
Coverage
43
Leads
My Territory Filter
Today's route
4 stops · 18 km
Start →
Location Database

4M+ outlets, updated daily.

The largest HoReCa database in Europe. Every restaurant, bar, café, and hotel with 30+ characteristics per outlet so you can filter for exactly the locations that fit your brand.

  • Daily refresh
  • Outlet profiles: terrace, delivery, price tier, opening hours, category
  • AI-powered lookalike recommendations based on your best accounts
  • White space analysis to find high-potential outlets you're not yet targeting
Know more →
Salesmapp

The field app built for the HoReCa market

The all-in-one field sales app for HoReCa. Map functionality, order management, activity planning… Everything your reps need to run their territory, in one place.

  • Prioritised visit lists: reps see the highest-potential outlets first
  • Map with nearby prospects, lookalikes, and newly opened locations
  • Activity logging, contact capture, and opt-in process on-device
  • Works offline
Know more →

Choose your team

Field Sales
  • 📍Prioritised outlet list to visit each day
  • 📋Full outlet profile before you walk in
  • 🚗Less driving, focused on the sales
Trade & Category Marketing
  • 🗺️Distribution coverage by segment and region
  • 📊White space analysis to find untapped outlets
  • 🔍Identify the segments your competitors are in
Sales Leadership
  • Territory sizing based on outlet potential
  • 🔍Track rep activity and visit quality across the team
  • 💰Align commercial effort to where the revenue actually is
Client results

What our clients say

Jeroen van den Heuvel
"
By declaring the Roamler database as our single source of truth, we always work with the best, up-to-date data.
Jeroen van den Heuvel
Sales Execution & Capability Manager at Vrumona
−30%
fewer ineffective field visits
+20%
conversion rate on targeted outlets
−20%
time saved per rep per week